Activation & experience

ABBOTT IMF ACTIVATION

Brief

• Objective: Increase awareness, trial, demo and sales

• Timing: 21/09/2020 – 18/10/2020

• Scope: 54 supermarkets

Our solution

• Mini Booth & Lucky wheel

• Redemption & sampling

• Advance system applied (Data & Bill)

Result

• Achieved KPI: 50%