Activation & experience
ABBOTT IMF ACTIVATION
Brief
• Objective: Increase awareness, trial, demo and sales
• Timing: 21/09/2020 – 18/10/2020
• Scope: 54 supermarkets
Our solution
• Mini Booth & Lucky wheel
• Redemption & sampling
• Advance system applied (Data & Bill)
Result
• Achieved KPI: 50%
