Activation & experience

ABBOTT RURAL CONSUMER EVENT

Brief

• Objective: Create the events to fulfill the needs of consumers about health check, nutrition consultancy and sales supporting

• Timing: 03/2019– 09/2019

• Scope: Nationwide rural areas

Our solution

• Family nutrition festival

Result

• Reach 14.000 audiences in executed 04 phases.

• Excellent execution – KPI 110% and above at specified targets