Activation & experience
ABBOTT RURAL CONSUMER EVENT
Brief
• Objective: Create the events to fulfill the needs of consumers about health check, nutrition consultancy and sales supporting
• Timing: 03/2019– 09/2019
• Scope: Nationwide rural areas
Our solution
• Family nutrition festival
Result
• Reach 14.000 audiences in executed 04 phases.
• Excellent execution – KPI 110% and above at specified targets
