Brief

• Objective: Increase awareness, drive sales

• Scope: Activation at 6 stores and 7 universities in HCM, HN,DN,HP

• Timing: 26/08/2016 – 18/09/2016

• Timing: 09/08/2016 – 16/08/2016

Our solution

• Massive branding at POSM, booth decoration & attractive photo corner

• Experience & game activities to engage consumer

• Dancing in peak hours

Result

• Consultancy: reach achieved 193%

• Activation: reach achieved 240%